Ephemeral Lab is a meeting and discussion forum for architects, landscape architects, urban environment designers, sociologists and artists to propose new models of cities, more sustainable and livable. The visual identity of the event is implemented in the building, to enhance the architecture and the space.
The main element of the graphic identity is a modular system of variable and adaptable organic shapes. These forms represent the change being discussed at the architects' forum, as well as the search for a new way of living and a city that is more organic, sustainable and livable.
This flexible element is combined with a more rigid structure that symbolizes the basis of the architecture and, regarding the graphic communication of the event, used to organize the elements in the space, just like the foundations of the buildings.