For the 2020 edition, we redesigned the whole visual identity as a concept project in order to create a modular system that represents the cultural variety of this musical style. Taking the principle of multiculturalism and spontaneity as a starting point, our main ambition was to generate an independent language of shapes and colours that represented the Afro-American philosophy. This system is not just a graphic proposal to explore the festival, but also a metaphor to immerse yourself into the jazz culture and embrace the experience.
In this year's festival, we invite you to open your mind and see this musical style from a different perspective to enjoy this cultural journey to jazz outlooks.
